For: Competitive Intelligence & Marketing Teams

Monitor Competitors in AI Answers

The problem

Your competitors are investing in AI visibility — and you don't know how it's going for them. They may be gaining share of voice in ChatGPT and Perplexity for the very queries your buyers use to find products like yours. Without monitoring, you can't see the threat until it becomes a problem.

The solution

Answer Insight runs competitive monitoring alongside your own brand tracking. For each query in your set, you see which brands appear in the AI response — yours and your competitors'. This gives you a complete picture of the competitive AI landscape for your category.

How it works

Select your competitors to track

Add 2-5 key competitors to your Answer Insight dashboard. We monitor them automatically alongside your own brand in every query run.

Run your category query set

Answer Insight runs your target queries on ChatGPT, Perplexity, and Google AI Overviews, recording all brand citations in each response.

Review your competitive AI share of voice

See the percentage of AI responses that mention each brand in your competitive set. Identify where you lead and where you trail.

Drill into specific query gaps

Identify the individual queries where a competitor is consistently cited instead of you — these are the highest-priority GEO opportunities.

Build a response strategy

Use competitive gap data to prioritise content and entity optimisation that closes the most valuable visibility gaps.

What you'll achieve

✓Know which competitors are being recommended ahead of you — and for which queries
✓Quantify your competitive AI share of voice across all major platforms
✓Identify the specific queries where competitive gaps are largest
✓Build a data-driven AI content strategy focused on closing competitive gaps
✓Report competitive AI positioning to leadership with clear metrics